Most products have two problems. The second one is design.

I work on the first one too.

The Agents Were the Easy Part

I joined a team building AI agents for the whole company, and the hard part turned out to be getting people to use them.

AI · Agents · Adoption

Building a Monetisation System from a PowerPoint Slide and a Prayer

The brief was one PowerPoint slide. This is how it became a product partners could act on.

B2B SaaS · Monetisation · 0→1

When the Frankenstein Problem Is Partly Your Fault

A platform grew faster than its rules. Some of the mess was mine, so I built the system that stopped it.

ESG Analytics · Design Systems · SaaS

The Restyle 85% of Users Chose

A platform restyle that 85% of users switched to before anyone made them.

B2B SaaS · Visual direction · Adoption


Hi, I’m Tamara 👋

I’ve spent about ten years on B2B products, and it usually goes the same way. Someone asks for a new screen, and the real problem turns out to be that nobody agrees what the product is for. I fix that part first. Then I design the screen.

Senior product designer

B2B SaaS
Sustainability analytics
Monetisation systems
AI and agentic workflows

More about how I work