Most products have two problems. The second one is design.
I work on the first one too.

The Agents Were the Easy Part
I joined a team building AI agents for the whole company, and the hard part turned out to be getting people to use them.

Building a Monetisation System from a PowerPoint Slide and a Prayer
The brief was one PowerPoint slide. This is how it became a product partners could act on.

When the Frankenstein Problem Is Partly Your Fault
A platform grew faster than its rules. Some of the mess was mine, so I built the system that stopped it.

The Restyle 85% of Users Chose
A platform restyle that 85% of users switched to before anyone made them.
Hi, I’m Tamara 👋
I’ve spent about ten years on B2B products, and it usually goes the same way. Someone asks for a new screen, and the real problem turns out to be that nobody agrees what the product is for. I fix that part first. Then I design the screen.
Senior product designer
B2B SaaS
Sustainability analytics
Monetisation systems
AI and agentic workflows