Experience
Senior Product Designer
A global cloud marketplace
2023 to Present
- Led 0→1 product design for a monetisation system spanning analytics and a promotions builder: defining product architecture, interaction standards, and design system foundation from scratch
- Designed the Opportunity layer: a bridge surface translating performance signals into actionable recommendations, connecting data insight to promotional execution
- Led platform-wide restyling and design direction; 85% of users voluntarily migrated to the new theme within 6 months of launch
- Embedded with cross-functional teams to transfer design direction and build consistent execution capability across the platform
- Defined interaction contracts and behavioural standards before the product scaled, preventing UX fragmentation across surfaces
Design Lead / Design Systems Lead
Scaler
2022 to Present
- Built a UX framework and design system for a data-dense ESG analytics platform spanning multiple modules and micro-frontends
- Conducted behavioural audits across product surfaces, producing a divergence map that drove prioritisation of shared interaction standards
- Established density guidelines through structured evaluation: making data density a measured standard rather than designer preference
- Drove adoption through scenario-based documentation and working sessions with design and engineering partners
- Led design function through team growth from solo designer to small team, maintaining system coherence throughout
Contract work
Product Designer
Dormeo
2021 to 2022
- UX and product design for a consumer sleep products brand: e-commerce flows, conversion optimisation, mobile-first design
UI/UX Designer
Soho Ski Club
2021
- Brand-led e-commerce design: navigation architecture, lookbook-to-shop pathways, visual identity across digital touchpoints
UI Designer / Illustrator
Qvin
2020 to 2021
- UI design and illustration for a femtech product: data-sensitive design in a consumer health context
Product Designer
FunnelBeam
2019 to 2020
- Product design for a B2B sales intelligence platform: enrichment workflows, lead routing, CRM-connected data surfaces
Graphic Designer
Little Spoon
2018 to 2020
- Brand and graphic design for a D2C children's food brand
UI/UX Designer
Berenji & Associates
2018 to 2019
- UI/UX design for a high-net-worth family law firm in Beverly Hills: website design and digital presence for a complex, trust-sensitive legal context
UI/UX Designer
Wisdom Labs
2017 to 2018
- UI/UX design for a workplace wellbeing SaaS platform: the Wise@Work app helping organisations build mindfulness and resilience programs at scale